At Pursuit Collection, I lead our Always-On campaign across eight geographies, supporting a portfolio of 160+ hospitality and retail experiences. I manage execution end-to-end, partnering with agencies and cross-functional teams to ensure brand consistency, scalability, and performance across markets.
At Vancouver Fashion Week, I supported brand and event operations, managing social media, coordinating show-day logistics, and capturing photography across runway events. I helped ensure smooth execution on-site while building digital visibility and content that elevated the brand’s presence.
At Fleur & Co, an online houseplant brand, I led social and digital marketing, growing the Instagram community to 17.8K followers in six months. I managed content strategy across photography, videography, email marketing, and PR, and built an influencer program with 10+ creators producing UGC to drive brand.
As a City Ambassador for Monday Girl, I’ve hosted 20+ community events and organized + moderated a \ panel in partnership with Microsoft (speakers: Red Bull, Suncor, Microsoft, and The Gathering Summit). The event had 60+ attendees. I’ve also been named Ambassador of the Month twice for impact and leadership.
Published Editorial Collection
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For The INKEY List, I created branded video content for their retinol launch, collaborating with their UK team. I tested the products in advance, highlighted three hero products, and published the campaign across Instagram and LinkedIn.
For Maison Perrier, I was selected as one of four creators across Canada for their Chief Possibility Officer campaign. I produced branded content, including a reel that generated 50,000+ views, driving awareness and engagement for the launch.